Monetising the Moment's Conversation

Behind every major news and every personal update is the ubiquity of Twitter. At 2% market share of social media views since its inception, we explore how relevant Twitter is in the face of not only Facebook but also emerging forms of social media like Instagram, Pinterest and the like. New forms of technology like wearables will also have bearings on how this 140-character medium that captures the zeitgeist of the moment is accessed