Offering Affordable Luxury Watches to Asia's Brand-Hungry Masses

ORIS Regional Manager Karim Gerber discusses: 

- Ownership structure;

- Salon International de la Haute Horlogerie; 

- Perceived competitors; 

- Why only mechanical - less accurate and more expensive; 

- Why dedicated to personalities; 

- Desired positioning in global watch markets; 

- Seen as a poor man’s Tag .. rightly or wrongly; 

- Reports of luxury watch sales hitting record levels - issues; 

- How the global downturn has done wonders for the industry - issues; 

- Malaysia - marketing spend; - Luxury taxes; 

- Number of outlets; - Number of watches sold annually; 

- Heavy discounting - brand image - implications; 

- Knockoffs - counterfeit - issues;