The World of Snacks

Sunil Sethi, Managing Director of Mondelez International Malaysia on the Breakfast Grille discussed:

- the challenges of changes in corporate ownership

- integration following acquisitions

- rationalising product focus and growth

- building corporate culture

- rebranding from  Kraft to Mondelez

- “Malaysia’s Favourite Snacking Company”

- changes in eating habits and health

- consumer surveys

- development of products taylored to local tastes

- acquisitive?

- snack market in Malaysia and market share

- manufacture for export

- Malaysia compared to other ASEAN regional subsidiaries

- growth potential in the country