The $10 trillion prize

There will be one billion middleclass consumers in China and India, and more than 135 million Chinese and Indians will graduate from college compared to 30 million in the US in the next 10 years. Michael J Silverstein, partner and leader of The Boston Consulting Group's consumer practice and co-author of "The $10 Trillion Prize: Captivating the Newly Affluent in China and India" talks about the habits and attitudes of these consumers.