Is iflix the Begining of the End for TV?

Never mind 'cutting-the-cord', a phenomenon where people end their contracts with cable companies, there is now a new generation of 'never-the-cord' adopters who consume entertainment directly from the internet and smart devices. While iflix wants to capture the expanding market of people who are dissatisfied with traditional TV or Cable, the challenge is getting around content costs and retaliations by incumbents.