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morning-run · the-breakfast-grille · 11 Feb 2014 · 24 mins listen
Keith Schafer, Managing Director, Volvo Car Malaysia Sdn Bhd, discusses opportunities and challenges in the Malaysian car market, the National Auto Policy, sales outlook, brand challenges like maintenance costs and residual values.
He also discusses Volvo's Geely ownership in regards product development, (and developing a subcompact car to enter the European market), cultural clashes, a new global platform, the China market, and a target to double global sales by 2020.
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