Asia Loves Cognac - Why?

Bernard Peillon, President of Hennessy Cognac joins us on the breakfast grille to discuss:

- eau de vie: what is it?

- Hennessy's marketing startegy

- creating a new generation of cognac fans

- the old and new faces of Hennessy Cognac

- wealth and age affecting the palate

- Asia (partiuclarly China and India) as a growing market

- cognac blends: customised for the asian palate?

- ability to supply enough for global demand

- rise in selling price: a suply/demand issue?