Repucom Talks the Business of Sports

Danny Townsend the president for Asia-Pacific, Middle East and Africa for Repucom comes on the grille to talk about the business of sports and sponsorship. Repucom, which is in the business of sports marketing research, provides independent market research, analytics and consultancy services to clients in the sports and entertainment arena.

With clients ranging from the NFL to FIFA, Danny talks about growing Repucom's business in Asia and the potential he sees when it comes to growing sports. From the controversy surrounding the upcoming World Cup and the Sochi Winter Olympics, Danny talks about how Repucom can help its clients weather the storm.