It's About Making Profits

Geoffroy de Drouas, Business Development General Manager of Bonia Group joins us on the breakfast grille to discuss:

- Bonia's position in the market

- why it acquired Jeco Pte Ltd in Singapore and its impact on cash balances

- who they sell to

- product diversification and quality within each of each brands

- variable shopping habits of their different markets

- whether their branding strategy is confused

- brand ambassadors

- implementation of travel retail strategy

- multiple brands and the impact on the group

- the group's vision and identity

- his seemingly all encompassing job title of "Business Development General Manager"

- working in a family run business

- financial performance 

- regional growth and the cost to the business