Online Media Does Not Rule Yet

Although the growth of online subscription, led by international readers, is outpacing print, John Ridding, the CEO of the Financial Times in London, says the newspaper will maintain a print and online version and cross-sell content. This is to cater for readers' media consumption habits, plus the print also allows for easier browsing. While the number of print advertisements continue to exceed those online. The online version is also necessary to offer clients an integrated solution.