Three Pillar Strategy

Chia Song Kun, Founder and Managing Director at QL Resources justifies the investment in Lay Hong although QL is the bigger and more profitable player in egg production. On the surimi business, he tells how QL overtook its competitors in Thailand and Japan to become the number one producer in Asia, and briefly, the issues of our fishing industry. On the third business - palm oil - he justifies the investment although margins have been comparatively small compared to the fish-based business and the market has become more competitive with more mills in the market.