Reinventing Ni Hsin

Hsiao Tung Wei, Market Development Manager of Ni Hsin Resources Berhad, tells how the company is reinventing its cookware brand, Buffalo, to stay relevant in a crowded market. One is to establish its own brand in Europe (Kit Zen) that is posiitioned as good quality and price affordably. It can't charge premium pricing unless it manufactures in Europe. Ni Hsin is also extending the cookware brand experience to its F Concept restaurant in Bangsar.