Brand Authencity Is Key

Richard Macey, Global Vice President of Kipling, says the handbag brand is able to grow quickly to over 65 countries by flooding the market with its own stores, store in store, airport outlets, selling online, and working with the right partners. That coupled with maintaining brand authencity. With this, it has established itself as one of the leading casual European handbag brand in China. Well known for its nylon handbags and the Monkey logo, Kipling was founded in the 1980s by a group of young Belgian entrepreneurs and the company was subsequently sold to VF Corporation that also owns other mid-range fashion brands.