Formula For Success

Andre Hoffman, Asia Pacific president of L'Occitane, talks about the challenges expanding in China and its product diversification plans. There will be more focus in promoting men's grooming products, and spa facilities and Melvita will be introduced in Malaysia. The French manufacturer and retail of skincare and toiletries is listed in Hong Kong. 

"L'Occitane Asia Pacific President, Andre Hoffman highlights some of the brand's current star products and their properties, as it moves towards a more organic line-up in its grand scheme to go green. Hoffman also shares some insights on consumer behaviour, contrasting those of Chinese and Japanese consumers."