Growth In Brands Outlets

Chan Kwai Heng, Executive Director of Padini Holdings, tells us why the group managed to double its sales and triple its profits over the past four years, and the important ingradients for success in the retail business. He explains why Vincci created the Vincci + line (premium product), and has to move out of KLCC given that it's highly profitable and has helped create brand awareness among foreigners especially the Middle Easterners. Brands Outlet which saw more than 120% growth in 2009 is expected to be a major driver of sales growth for the next 2-5 years because it is not located in many malls yet.