Asia's Economic Boom: Music to the Ears for this Audio Firm

- Current status of Malaysia manufacturing hub - Penang - skills - tax breaks - ease of doing business issues; 

- Value chain - current - future; 

- R&D - Moving to Malaysia - New Plant in Penang

- Investment details: - plans invest total >12 million euros further expansion of activities Asia-Pacific; 

- Challenges - rising costs; 

- Japan Bank for International Cooperation (“JBIC”) survey - Malaysia lags Indonesia, Thailand and Vietnam - ranking potential destinations for Japanese manufacturing expansion - response; 

- Structure of deals with carmakers - requirements - specs - installation - expertise - client management; 

- Recent deals - Bentley - insights - how deals with different classes and makes are structured - levels of customisation; 

- “Entry-Level” standard image - response; 

- Car Radios - Shift in focus towards Entry-level & Upper Mid consumers - Plans to move up to higher-end; 

- Expansion - navigation systems - Tablets - Phones - WiFi hotspots - issues; 

- Re-entry into headphones segment - competing with the Sennheisers, Shure - reasons - issues; 

- Bosch alliance - supplier for coach installations - status - update; 

- North American alliance - Rockford Fosgate - exclusive distribution rights - car multimedia and headphone range - North American market - issues; 

- New directions: R&D; 

- Product development - direction; 

- Joint Ventures - India & China; 

- Positioning - new markets - India and China.