Are Tourists To Australia Like Boomerangs - Likely To Return?

In 2018, 9.2 million tourists visited Australia with 63% of them being return visitors. We speak to Tourism Australia's Managing Director John O'Sullivan to discuss what's fuelling this uptrend and what strategies they have put in place to compete for the tourist dollar.

We also discuss the evolving tourism landscape where tourists today are all about experiences compared to just visiting monuments.

Listen in.