A five-minute elevator pitch backed by five years of ground-work produced a new agency, one tasked with improving the “cultural sector of the creative economy”. It positions itself as “a connector between creators, regulating bodies, private investors or businesses, policymakers and consumers”. Today we ask if this million-Ringgit government venture will give the public bang for its buck.

Presented by: Sharaad Kuttan

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Tags:  CENDANA,  Najib Razak,  JKKN