BMW - Electrification and Changing Demographics

morning-run · the-breakfast-grille · 10 Jun 2019 · 08:05 am · 21 mins listen

BMW is one of two major carmakers who are synonymous with luxury here in Malaysia. But how will they adapt themselves to the changing world of mobility? We speak to BMW Malaysia CEO Harald Hoelzl about trends in electric vehicles, financing, and changing consumer behaviours in the automotive industry.

Produced by:

none

Presented by:

Lyn Mak

Categories:

Business Analysis,Auto,Social Issues

Tags:

BMW, electric vehicles, future models, Easy Drive financing plan, leaseback program

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