Tobacco - Between Profits & Public Policy

With illegal cigarettes accounting for almost 60% of the Malaysian market, how can the likes of Japan Tobacco International (JTI Malaysia) regain market share? Are 10-stick cigarette packs, which critics have labelled "kiddie packs", the silver bullet to double-digit declines in profits? Having announced the closing of its domestic manufacturing activities by year-end, what will JTI Malaysia's local presence look like in 2018? Guilherme weighs in.