Certina Moving with the Times after 125 Years

morning-run · the-breakfast-grille · 12 Jul 2013 · 19 mins listen

Adrian Halter, VP of Certina Swiss Watches

-Sports identity

- Product tested in different sports for quality

- Product caters to sports people as well as those who prefer classic designs

- New in Asia but stressing the importance of being in Asia

- Malaysia is a developed market in terms of profiled products

- Competition from China

- Competition with other sports watches

- Focused on price range and no higher pricing aspiration

- Comfortable with position within the Swatch Group

- DS concept - focused on high shock and water resistance

- "Swiss Made" in the face of globalisation

- Advantages of Swatch Group knowledge is helpful in maintaining quality

- Choosing the right watch

- Mechanical vs electronic

- Watch industry growth outlook

- Low priority on gold watches

- 125th anniversary plans

Produced by:

none

Presented by:

none

Tags:

breakfast grille

Certina Moving with the Times after 125 Years

morning-run · the-breakfast-grille · 12 Jul 2013 · 19 mins listen

Adrian Halter, VP of Certina Swiss Watches

-Sports identity

- Product tested in different sports for quality

- Product caters to sports people as well as those who prefer classic designs

- New in Asia but stressing the importance of being in Asia

- Malaysia is a developed market in terms of profiled products

- Competition from China

- Competition with other sports watches

- Focused on price range and no higher pricing aspiration

- Comfortable with position within the Swatch Group

- DS concept - focused on high shock and water resistance

- "Swiss Made" in the face of globalisation

- Advantages of Swatch Group knowledge is helpful in maintaining quality

- Choosing the right watch

- Mechanical vs electronic

- Watch industry growth outlook

- Low priority on gold watches

- 125th anniversary plans

Produced by:

none

Presented by:

none

Tags:

breakfast grille

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Certina Moving with the Times after 125 Years

Certina Moving with the Times after 125 Years