How Internet Search Will Evolve

Ben Gomes, Vice President and Google Fellow at Google Inc., discusses: 

- In years spent developing Search - the biggest challenges you faced - learning points; 

- Adwords - downsides: manipulating search results - search engine optimization (SEO) industry - whether one of the unfortunate consequences of creation; 

- Keeping search algorithms secret - difficulty; 

- Changing search algorithm - time, money and effort spent - how successful has it been;

- 2011 - overhaul of search algorithm - 'Google’s Panda Update' - successful? 

- Concern, - transition from a search quality perspective to a user happiness perspective; 

- Apple's Siri - How Google is fighting back; 

- The future of search - based on context, not on queries; 

- Whether much more user input is needed in the forms of metrics and preferences - the need for a second layer of detail; 

- Android phones - handicapped - inability to upgrade - how working to overcome; 

- Court ruling against Samsung in favor of Apple - copyright infringements - impact on Voice Search; 

- Concern: the extent of information that Google know about us; 

- Whether Google will one day turn this against the very people they currently seek to serve.