Apple Vacations: Towards A Sustainable Tourism Business

Apple Vacations is one of Malaysia's largest outbound travel agencies with a history dating back to the mid-1990s when travelling on group tours was the preferable and indeed more affordable option. Dato' Sri Lee Ee Hoe, the co-founder and group executive chairman of Apple Vacations, talks to us about surviving the Covid-19 lockdowns, adapting to changing travel preferences and the process of putting in place a succession plan for the firm.