In Low-Cost Long-Haul, Commercial Discipline is the Order of the Day

In this 2012 Breakfast Grille edition, AirAsia X CEO Azran Osman-Rani discusses:
 
- "Portfolio reallocation" - ceasing services to Mumbai - Delhi - London - Paris - Christchurch - reasons;
- (EU emissions cap-and-trade, jet fuel prices, downturn, competition, "exorbitant" government taxes) - straw that finally broke the camel's back;
- How badly these European routes doing;
- Repercussions: penalties - reputational damage - passenger deposits - assumption of transfer costs - outright vitriole;
- Key lessons learnt;
- Never say never? - Whether will fly Europe and India again;
- Reported and alleged misrepresentation on advertising air fares in Australia - changes to AAX's ad and marketing campaign;
- Outlook for next 12 months: demand - jet fuel - costs;
- Staff costs - fuel bills;
- Australia - Japan proposition;
- Financial stabiility - profitability - capital needs and fundraising - IPO plans - valuations;
- Plane deliveries;
- MAS - AirAsia - share swap agreement - “anti-competitiveness” - synergies - political ramifications.