Taking Flight as the New Malaysia Chief

AirAsia Malaysia CEO Aireen Omar discusses:

- Appointment - AirAsia Malaysia CEO - shell-shocked - Oscar moment - insights;
- KPIs - targets;
- Costs management;
- 'Low Cost' - attacked as not cheap - issues;
- Load factors - ASKs - delays - issues;
- ‘Big shoe to fill’ - marketing - Tony Fernandes a 'natural' - free publicity - the Aireen Omar way;
- Tony - detractors - brilliant job - masking the unhappy landings - AirAsia aircraft - through the years - “near invisibility of Malaysia media reporting - issues;
- Marketing - Twitter - Social Media - policy - what's within limits - what’s off-limits;
- MAS - CCF - share swap un-bundling - issues;
- Malaysia Airports = feud - Landing charges - updates;
- Aircraft purchases - deliveries - ‘staying ahead of the curve’ - complicated rates - insights - details;
- Use of fleet - demand patterns - expansion - details;
- Oil prices - Jet kero - outlook - hedging .. details;
- Jet kero - spread to Brent;
- Marketing - void - learning curve;
- Tony - JKT - issues - management structure - implications.