For this Retailer, Dividend Policy Details Awaited as Shares Approach Record

AEON Co. (M) Bhd Managing Director Ms Nur Qamarina Chew discusses:

- Rebranding exercise - ROI - Positioning - Aeon proposition;
- How many stores - cities - neighbourhoods;
- Whether target number of stores - yearly rollout plan;
- Key marketing point of 'constant interior refurbishment' - details;
- Middle-class target segment - research - data points;
- Expansion - Sungai Petani - Bukit Mertajam - Kulai - update - strategy;
- Buy or rent;
- East Malaysia - strategy - competition - rollout plans - details;
- Market evaluation and feasibility studies completed - conclusions on E.Malaysia marketApparently you have already carried out
- Responsible lending guidelines - demand implications;
- General Merchandise Stores versus property management division - growth and margin comparisons;
- Store openings - funding options;
- Dividend policy;
- CEO since May - first-ever woman MD outside Japan - life change - personal transition.