Munching its way to China

Munchy's Group's CEO CK Tan comes on the Breakfast Grille to talk about the current course of the group, which is best known as a manufacturer of biscuits, and how it intends to hold on to its market share of about 20%. According to published statistics, the value of the biscuit market in Malaysia is worth around RM1 billion per annum. He also talks about

- How they are hoping to see double digit growth for its topline, driven by innovation and new products. 

- They recently entered the snack food space, and says that the group aims to launch new products every year. However, he admits that not all the products launched are successful and they normally give it around three to six month evaluation period. 

- They do not rule out the possibility of listing, but says that it is in the far future. 

- They have been approached by bigger companies looking to acquire them, but nothing has been decided yet. On the flipside, they are also on the look out for assets. 

- China is another of their markets. CK admits that quality control is an issue, in the light of the recent scandal in the Eurozone about products contamindated with horsemeat. However, he says that they will adopt the same measures seen here. 

- Indonesia is also set to be another big market, and they plan to see results from a JV they have there over the next 10 months.