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morning-run · the-breakfast-grille · 14 Feb 2013 · 21 mins listen
Wipro-Unza's Managing Director for Southeast Asia Kumar Chander returns to the Breakfast Grille to give an update on how the company has been doing in the region and the new markets the company is eyeing. The group has a portfolio of 48 brands comprising familar names such as Enchanteur, Aiken and Carrie. On the Breakfast Grille Kumar discusses
- How the company keeps ahead in a highly competitive environment, and how it keeps its brand relevant.
- The bulk of manufacturing done by Wipro-Unza is in-house, so while that allows a better control of costs, it also leaves the company open to fluctuations in raw material costs.
- Kumar also gives an update on the acquisition of LD Waxsons and how it is fitting into Wipro-Unza's portfolio of brands, and addresses the issue of cannibalisation within its portfolio.
- He also talks about the new market segments on Wipro-Unza's radar
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