Online Shopping In Southeast Asia Heats Up

ByteDance’s TikTok has reportedly agreed to invest in a unit of Indonesia’s GoTo group to restart its ecommerce business while the soon-to-be-listed Shein and PDD’s Temu have been taking advantage of consumers’ love of a bargain. Nathan Naidu, Equity Research Analyst at Bloomberg Intelligence talks about this battle for Southeast Asian consumers' eyeballs and wallets.

Image credit: Shutterstock.com