Is Singles Day A Reliable Barometer For Chinese Consumption?

This year’s Singles’ Day was said to be the biggest yet, as financial data from China’s e-commerce giants showed strong sales growth. Independent tracker Syntun estimated that transactions across all platforms in the weeks leading up to November 11th rose by nearly 27%. So, has consumer sentiment improved, or are people just waiting for this once-a-year discount? We review the data with Catherine Lim, Senior Industry Analyst at Bloomberg Intelligence.

Image Credit: shutterstock.com