Talkback: Do you think political advertising work?

A browse through your Facebook posts of late will show many Malaysians posting about how they’re being bombarded by constant cold-calling, SMS-es, online banners, TV and radio commercials and billboards, this hectic season. The most recent in this spate of events is how a political party’s commercial played on one of the local radio stations today, resulting in a huge backlash on the radio station’s Facebook page from their listeners.

The sentiment was similar across the board; personal political agendas should stay away from mainstream media. 

With the polls looming upon us, are Malaysians already fatigued with the many advertising methods used by political parties? Which advertising methods could work in capturing the hearts and minds of Malaysians this election season? We ask the question: Do you think political advertising works? Joining us in this discussion is co-founder of BW Creatives, Vern Lee.