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enterprise · tech-talk · 23 Feb 2012 · 19 mins listen
Return on investment. It’s the compilations of metrics that are used to determine whether an activity or expenditure is worthwhile for a business. Over the last 4 years, social media has been at the centre of ROI debated between marketers, company executives, and gurus across the spectrum. Christopher Tock, Digital Strategy Consultant for SocialGrooves.com sheds some light.
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