Everyday Frustration for ICT Companies

For many people, everyday things such as commuting, managing your household energy consumption and communicating with public authorities create a lot of frustrations. A new research from Ericsson concludes that these frustrations look very much the same across markets and suggests new services that could alleviate these frustrations and could create new opportunities for technology entrepreneurs. Sebastian Barros from Ericsson Malaysia talks about creating opportunities for Malaysia developers from everyday frustrations .