Mobile Marketing Coming of Age

The world is in the midst of another technology cycle, the fifth of the last fifty years. The 50s and 60s was the mainframe era, the 70s was the mini-computer era and the 80s and 90s was the era of the desktop and Internet. The current cycle is the era of the mobile Internet and according to Morgan Stanley’s Mary Meeker (aka The Queen of the Net) in the next five years “more users will connect to the Internet over mobile devices than desktop PCs”. Michael De Souza, Vice President Media for BuzzCity talks about these consumer trends.