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enterprise · tech-talk · 16 Feb 2015 · 18 mins listen
2014 saw a new wave of connected consumers in Malaysia. Empowered by technology, they used every channel available to make informed choices and by mid 2014, at least 78% of Malaysia mobile surfers shopped online. Malaysian e-commerce players are increasing and thus the increase on mobile ad spend. Dr KF Lai, CEO and founder of mobile ad network BuzzCity talks about the future of mobile advertising in Malaysia and the general industry trends.
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