Television & Media and the Mobile Commerce Space

The TV and Media industry is undergoing the greatest period of transformation since its beginning, fuelled by the Internet era of connectivity, technology and business approaches. And similarly, the consumers that all delight in this powerful industry of great programming and content are evolving their expectations and assumptions at a relentless pace. Peter Heuman, Deputy Head of Business Unit Support Solution and Head of MCommerce together with Emanual Viklund, Vice President, Head of Marketing & Communication, Business Unit Support Solutions from Ericsson AB shares findings of Ericsson’s largest consumer study to date in the areas of television and media.