The Importance of Smarter Retail

John Blackburn is the Vice President of Distribution Sector IBM Growth Markets and came to talk about what Smarter Retail is all about. This included the privacy concerns that it may cause, how retailers are able to benefit from ‘Smarter Retail’ practices and ways to avoid ‘red flags shoppers and retailers’. Lastly, he discussed the direction in which Smarter Retail is heading towards and what we can expect from it in the future.