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enterprise · resource-centre · 5 Jan 2016 · 17 mins listen
The worlds of e-commerce and brick-and-mortar retail are now seamlessly merging with retailers evolving towards an omnichannel approach to their businesses. Mobile, cloud, analytics and social media will be fully integrated, designed to vastly improve customer engagement. Stores will become highly technology-enabled to deliver a super-personalised customer experience. The Enterprise Team discusses these trends.
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