About Us
Terms & Conditions
Privacy Policy
FAQ
Contact Us
Careers
Advertise
Download The App
Car Sticker
Community
Copyright © BFM Media Sdn Bhd (200601017962)
Play the Live Stream or select a Podcast to play
0:00
0:00
0:00
0:00
Play the Live Stream or select a Podcast to play
0:00
0:00
0:00
0:00
ADVERTISEMENT
enterprise · resource-centre · 17 Nov 2012 · 13 mins listen
Kimberly-Clark undertook a campaign to market Kotex with the goal and message that its product empowers young women to stay confident & exude their femininity. Freda Liu spoke to Soo Woon Yee, Marketing Director of Kimberly-Clark Trading, and Audrey Low from Mindshare about how it branded Kotex and also how it managed to differentiate Kotex products in the market.
Related Content
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT