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With the great focus on social media marketing and the many tools and channels available for digital marketing, many have argued about the death of direct marketing. Top retailers such as Net-aPorter, however, have proven otherwise, perfecting the art of the direct mailer and making exploration of the companies’ products from email to website so transparent, you don't realise you're shopping. Beginning with the well-executed mailer, your customer’s online to offline experience can now also be strategically designed with the help of direct marketing, but how?