Selling Salt to Seamen

Sasi the Don goes to India to market his music, and carving a niche for himself. Let's read his bio here. Sasi The Don an award winning artiste and producer from Malaysia have released 4 albums till date. He has been performing and recording album as a main stream artiste since the year 2000. Known too many, as the Reggae Ambassador Asia. Sasi The Don was the first Reggae Artiste from Asia to be given that title by the International Organization for Reggae Music and Creators “Reggae Ambassadors Worldwide” in 2002. Till date Sasi The Don has sold more than 80,000 copies of album. He is the first Malaysian Tamil artiste to break main stream. Sasi The Don is popular for his music works, especially in his collaborations with Regional and International Acts. Till date Sasi The Don is the first star from Malaysia to have to the most number of collaborations with Superstars from around the globe.  Our discussion is on marketing music to India.