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enterprise · resource-centre · 20 Jun 2014 · 02:00 pm · 21 mins listen
The Cooler Lumpur fest, a multidisciplinary arts festival organised between PopDigital and The British Council kicks off today. What does running a festival involve? How do you reach your target market? Is there money to be made? Hardesh Singh, founder of Popdigital, answers these questions and more.
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