Are You Advertising to Phantom Readers?

Did you know that 90% of magazines in Malaysia are not audited? For years, the Audit Bureau of Circulation has been the go-to source for businesses to verify the reader-circulation numbers of Malaysian publications before deciding to advertise. But with the rise of new media platforms and unaudited publications in the marketplace, the need to raise awareness amongst advertisers has become crucial. Chan Sheow Vern speaks about the bureau's new and very bold online campaign.