The confluence of business and the (performing) arts

Do the arts, especially the performing arts, need financial help because it will never be a revenue-generating, self-sustaining enterprise?  Or perhaps we’ve all been looking through the wrong lens. Jo Kukathas points to working models.Jo Kukathas, no stranger to Malaysians and her contributions to the arts.  Her work with The Instant Cafe Theatre Company began in 1989 is reknowned among us.  The discussion about the struggling artist/performer still abounds however.  How can we change that landscape?  Let's here what she has to say.