Behind-the-Scenes of PGA Tour

The PGA Tour is the largest professional golf tour in the world which started 87 years ago in 1929. The CIMB Classic, was the PGA Tour's first sanctioned event in Southeast Asia back in 2010 and has attracted some of the biggest names in golf, including Tiger Woods, Adam Scott, Ernie Els and Ryo Ishikawa. Todd Rhinehart, Vice President & Executive Director of the CIMB Classic gives us a sneak peek into what goes on behind the scenes of organising a tournament of this scale and the lessons businesses can learn from it.