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enterprise · resource-centre · 6 Feb 2015 · 01:00 pm · 20 mins listen
The advent of social media where news spreads like bush fire has made it difficult to contain or control conversations. Once it's out there, there’s a possibility it will create negative perceptions which may linger for some time, affecting business/personal reputations. Is it best to avoid bad press in the first place? Is prevention possible and is it better than the cure?
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