Trying New Things
Johan Vrancken, Head of Innovation Practice, Southeast Asia, North Asia & the Pacific, Nielsen
16-Jul-15 13:00
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A report by Nielsen has indicated that Southeast Asian consumers are inclined to try new products, with a strong affinity for brands investing in new product development. The study covers buying patterns, key purchase drivers and best platforms for reaching out to them.
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Tags: Trying New Things, Johan Vrancken, Nielsen, Innovation, consumers, Southeast Asian, brands, shopping, consumerism, asian