Will Social Media Really Influence How We Vote In GE14?

The use of social media in politics has brought dramatic change to the way election campaigns are run and how Malaysians - if not, the world - interact with elected officials, candidates and parties. Not only do tools and platforms like Facebook, Twitter and YouTube provide alternative ways to spread content; they also allow political parties and candidates to listen, segment, connect and engage with potential voters. In this GE14 special, we take a look at how social media is being used in this election, and if these platforms truly have the potential to influence how we vote on polling day.