BFM 89.9

Podcast  >  Enterprise  >  Resource Centre  >  How To Survive The Programmatic Minefield

How To Survive The Programmatic Minefield

Tom Hogg, Trade Indy Malaysia

20-Mar-18 11:00

How To Survive The Programmatic Minefield

Whilst there’s been huge growth in programmatic marketing and success stories in the sector, some advertisers continue to question committing budgets to this data-driven space. Can programmatic marketing really drive better performance? What about all this talk about brand safety and ad fraud? Programmatic specialists, Trade Indy guide us through the truth, lies and buzz on programmatic marketing.

Produced by: Audrey Raj


Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  programmaticreal time biddingadvertisingtargeted marketingdata driven marketingTelecom, IT, TechnologyManagerial Resources/DevelopmentEntrepreneur Resources/DevelopmentTechnology news, reviews


Business
Dan Lain-Lain

Share this podcast




Play / Pause

Listen now : I Love KL

Today’s Shows



6:00 AM

The 6AM Stretch

7:05 AM

Market Watch

7:15 AM

Morning Brief

8:05 AM

The Breakfast Grille

YB Maszlee Malik, Member of Parliament, Simpang Renggam

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

Ringgit & Sense

10:05 AM

Open For Business

Super Scaling Your Business

11:05 AM

Tech Talk

Kingsley Warner, VIU

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

YB Maszlee Malik, Member of Parliament, Simpang Renggam

2:05 PM

Live & Learn

Wiki Impact: A Data Platform For Changemakers

3:05 PM

Beyond the Ballot Box

Melaka State Elections: Expectations & Predictions

4:05 PM

Health & Living

Why Pulmonary Fibrosis is Under-Recognised in Malaysia

5:05 PM

The Evening Edition

5:35 PM

KIV

6:05 PM

Inside Story

7:05 PM

The Evening Edition

7:35 PM

Popcorn Culture - Supercut

Horror

9:00 PM

I Love KL

10:00 PM

Take Five