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enterprise · resource-centre · 28 Nov 2016 · 25 mins listen
Marketers such as Unilever, GE and Ford are recognised for maintaining relationships of over 70 years with their agencies. However, are these long-lasting relationships still relevant in the ever-changing landscape? 4As and R3 Worldwide recently launched a free guidebook called “Finding an Agency” to share best practices to maintain client-agency relationship.
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